Every business is a people business – including software!

A management consultant friend of mind always says, “every business is a people business.” 

Now I find myself in an industry where most people, based either on their perception or their experience, would not believe this to be true: software.  It is easy to point to industries like retail or health, and tell stories about how a personal interaction either gave us a great or terrible experience.  But what about software?  I have had, and heard, my fair share of frustrating stories.

Some could point to the sales department or customer service of a software company, and argue that those fulfill the people aspect of the company.  But there has to be more than this, right?  Aren’t applications designed, in the end, for people?

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